• JIM SCHMIDT
  • CREATIVE DIRECTION | DESIGN | PHOTOGRAPHY
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BRANDING | Marky’s Gourmet

Marky’s is a prominent gourmet food company catering to the high end food market in the US and around the world. The background story is Russian/European through it’s origins in caviar, and by association of it’s vast selection of gourmet products from around the word. Before committing to any design efforts I like to solidify a very clear, complete brand concept that will work for everything (simplified example on this website.) Visually I wanted to emulate richness, texture, elegance, with a touch of old world charm. I updated the logo and created graphic elements to integrate the brand across all media. I devised a color palette, chose fonts and with my developer created a template for the e-commerce website.
For marketing and promotions we created a product calender and every week I created unique banners for the website and a coordinated email. About half the time I would custom shoot products and would mix and match photos from stock photography as needed.

WEB PRINT PHOTOGRAPHY

BRAND DESIGN ELEMENT: a dot grid that appears behind logo on both print and web designs.
BRAND DESIGN ELEMENT: the "word cloud" - an elegant, adaptable motif that highlights Marky's Gourmet products
BRAND DESIGN ELEMENTS: incorporated into the master brand product catalog.
BRAND DESIGN ELEMENTS: incorporated into microsite and brochure for Marky’s yacht provisioning brand division.

 

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ONLINE | Marky’s Gourmet

When I started Marky’s had a bare bones website – see markys.com – and no marketing promotions or social media. First I worked with my developer to create the basis for a new e-commerce site. I then created a whole new look and feel for the brand that would propel them into a modern and competitive position. In addition, using product shots I took in-house and stock photography, I created unique slides for weekly promotions on the home page. As part of our overall marketing program these assets were re-purposed in our email campaigns and social media. As a result traffic and sales increased measurably.

BRAND PRINT PHOTOGRAPHY

Animated holiday banners

 

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PRINT | Marky’s Gourmet

Markys had a wide mix of print materials to be redesigned. A full product line catalog, packaging, graphics for their retail store, sales support, posters, and some ads. I typically generate lots of iterations fairly quickly and then critique designs with the team. I designed a series of posters that were hung in the storefront windows, and 5’x2′ banners that hung from the ceiling in the store with seasonal themes. For their main product – caviar, I created a brand new modern look for the packaging. We did a photo shoot for an ad and pop-up banners with Kelly Gaudet Edwards, a former Miss Florida runner up we photographed at the Biltmore Hotel with caviar.

BRAND WEB PHOTOGRAPHY

 

 

 

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PHOTOGRAPHY | Marky’s Gourmet

My original concept for Marky’s included a stylish retro vision for photography to be used for advertising and social media. I wanted to create a distinctive visual story that would unfold over time based on the Great Gatsby style. The concept: make the brand stand out as fashionable, with a touch of nostalgia and snob appeal. Once this concept was established I wanted to create videos and possibly tv spots. Additionally I wanted to extend the branding to events such as fashion shows, musical events and perhaps co-brand with other luxuray brands such as jewelry or fashion accessory companies. I story boarded and sourced everything necessary to produce the idea, including locations, props, models, clothing, stylists, and photographers. I did some test shots myself with a model. I also did a lot of studio photography of products for the catalog, the website and posters. This included straight product shots and more creative work in retouching, silhouetting products against backgrounds and colorizing.

BRAND WEB PRINT

Tabletop photo retouched for poster
2 tabletop product shots retouched merged and composed with stock background image plus leaves added to foreground
Still life with caviar for catalog cover
Still life with caviar for catalog cover

 
 

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DESIGN | WEBSITES

Ammann & Whitney
Website design including animation and UI design for architectural firm.
Alice Goldsmith Ceramics
Designed and built Flash website. Click to see website.
Annaly Capital Management
Art direction / design for Annaly group websites.
National Jewish Health
Design for website including wireframes and UI design.
Bank Hapoalim
Layout and design of new website
Sealed Air
Website design - project management: created templates, managed workflow and delegated work to freelance designers.
Seminole Tribe
New website design
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ART DIRECTION | fashion

YOUR CONTOUR | Created the concept for the photo shoot: clothing + accessories arrangement, directed stylist and photographer. Designed the new website, logo, color palette, and skin product line. (The client went rogue with the site so it does not reflect my original design now unfortunately.)

YOUR CONTOUR HOME PAGE DESIGN
LOGO AND COLOR PALETTE
HOMEPAGE PROMOTIONAL SLIDERS
YOUR CONTOUR -Costmetic Couture logo design versions
YOUR CONTOUR - Cosmetic Couture logo on bottle
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Art direction/design | FASHION/cosmetics

Max&Chloe
Art Direction/design for website banners and email
Max&Chloe
Art Direction/design for website banners and email
Max&Chloe
Art Direction/design for website banners and email
Max&Chloe
Art Direction/design animated flash banners
Estee Lauder
Designed and produced animated banners for campaigns. To visit my flash site - click on image - and see banners section.
Estee Lauder
Designed and produced animated banners for campaigns. To visit my flash site - click on image - and see banners section.
Estee Lauder
Corporate report design
Estee Lauder
Micro site design
Estee Lauder
Micro site design
Bare Necessities
Holiday campaign email design
Bare Necessities
Holiday campaign email design
AVON
Email design- click image to see larger
AVON
Homepage and advertising banners designed in Flash
Comps for Macy's campaign concept
Comps for Macy's campaign concept

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Print/web design

Seminole Tribe
Design of a series of corporate branded brochures for a trade show
Seminole Tribe
Design of a series of corporate branded brochures for a trade show
Seminole Tribe
Ads for Seminole Tribe construction division
Seminole Tribe
New design for Seminole orange juice brand
Mobile Mike Media Group
Designed and produced new capabilities brochure
Mobile Mike Media Group
Proposed logo design and brochure concept
Mobile Mike Media Group
Proposed logo design and brochure concept
Mobile Mike Media Group
Proposed logo design and brochure concept
Mobile Mike Media Group
Brand logo design for vehicle wrap division
Mobile Mike Media Group
Logo variations for media group division
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TYPE

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my ART

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about

M

y passion is creative direction, design and production of visual media: branding, websites, advertising, social media, email, events, including and integrating all forms of print design. I live this profession; I love all things design, technology, art and photography. I aspire to make all communication points rich and interactive. In our media saturated world it’s harder than ever to stand out, so I bring as much creativity and inspiration as I can to every project.

SKILLS:

• Shaping and organizing creative direction / developing voice and personality for a brand.
• Analyzing a brand’s competition, and strategizing ways to elevate them above the competition.
• Collaborating with technologists to interpret / maximize visual impact in user experience.
• Designing and building responsive websites, editing CSS.
• Generating stylistic themes for, and arranging photo shoots.
• Building out and organizing templates, color palettes, and style guides for a brand.
• Delegating design and production work and streamlining production methods.
• Advanced skills in Photoshop, retouching – photo composition, collage and illustration.
• Website/Email campaign design integration for promotion and story development.
• Print design experience: corporate identity, catalogs, brochures, sales support, posters, logos, packaging, retail display.
• Flash design and production experience for micro sites and interactive rich media banners.


Programs: Adobe Suite CS6 | Photoshop  |  Illustrator  |  Dreamweaver/CSS  |  WordPress  |

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Contact

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