• Integrated Design
  • Art Direction
  • Responsive Design
  • Graphic Design

JIM SCHMIDT | Art Director | Designer

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DIGITAL DESIGN

Working as a digital designer/art director since 2003. Includes website design, marketing promotion, branding, email.
Design concepts for websites + style guides. Art direction/ Design for muti-channel marketing campaigns. Designing for scalability and repurposing of creative. Photography selection, retouching, compositing, art direction. Designing in WordPress. Managing website production.

DIGITAL DESIGN

GRAPHIC DESIGN

Worked in print design/production for 15 years. Began integrating print/web 3 years ago.
Art direction and design for catalogs, logos, brochures, posters, retail signage, packaging. Extensive use of Photoshop – excellent comping and retouching skills. Proven, systematic production management techniques. Advanced skills in layout, typography and color usage.

GRAPHIC DESIGN

BRANDING

It’s very natural for me to design holistically. I’ve worked in whole brand creation, as well as projects that require brand continuity.
Solid understanding of brand development and adherence. Creating style sheets, color palettes, templates. Formatting design across mediums and devices. Designing for scalability and repurposing of creative. Contribute to copywriting and messaging style. Developing visual narrative for brand story.

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Digital Design

DETAILS

Digital design projects include complete website design, ecommerce and responsive mobile friendly site design. Marketing promotion combining website media, email and print media. Extensive photographic selection, art direction, retouching.


Marky's Gourmet website, email, social media.
Application splash screen variations.
Application icon and splash screen variations.
Home page design variations.
Product pages - navigation.
Max & Chloe homepage banner & email design.
Estee Lauder design and animation of advertising banners.
Bare Necessities email design.
National Jewish Health website design.
Alice Goldsmith Ceramics website design.
Website, logo design and photography for Your Contour shapewear.
Landing page designs for avon promotions.
Amman & Whitney website design.


SKILLSDIGITAL DESIGNBRANDING

GRAPHIC DESIGN

DETAILS

My recent print design work includes catalogs, posters, brochures, retail signage and packaging.I use stock photography extensively and mix with my own photography when necessary.
All work produced in Photoshop, Illustrator, Indesign.
Types of business: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.

Designed series of branded brochures for Seminole Tribe.
MMMG Media Group capabilities brochure design.
Logo and illustration for vehicle wrap company.
Poster designs + photograph for Mark'y caviar, Hacienda Guzman olive oil.
Poster design + photograph for Serrats tuna and Leonidas chocolate.
Chocolate box packaging designs.
Marky's Gourmet advertising art direction.
Kiosk designs for Marky's retail store.
Brand design for Sturgeon Aqua Farms - division of Marky's Gourmet.
Design for Marky's caviar training manual.
Annual report design for TIAA-Cref.

SKILLSGRAPHIC DESIGNDIGITAL DESIGN

BRANDING



I worked for Marky’s Gourmet as sole art director/designer for 2 years. My role was to create a new brand identity. This included everything print and digital – logo update, ecommerce website, marketing campaigns, email, catalogs, flyers, posters, packaging, retail signage.


Brand design elements: logo treatment, colors, fonts.
Brand design element: dot pattern in homepage header and throughout brand.
Brand design element: "word cloud" highlights gourmet food products.
Cover design for caviar pamphlet.
Designed caviar training manual.
Marky's Gourmet branded product catalog.
Branded sales kit, folders with product inserts and business card design.
Shopping bag design with variations.
Caviar tin redesign.
Packaging design with tissue paper.
Uniform designs for retail store.

PORTFOLIO

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Digital Design

Digital design projects include complete website design, ecommerce and responsive mobile friendly site design. Marketing promotion combining website media, email and print media. Extensive photographic selection, art direction, retouching.

Types of business: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.




Design and layout for HP banners and ad banners.



Design of emails using existing photography.



Design and produced banners for homepage and advertising.



Landing page and banner ad designs for skin care products.



Homepage banner designs for Marky’s Gourmet website.



Website redesign for Seminole tribe.



Design, client liaison and production management for corporate product website.



Design for group of corporate websites.



Design for holiday emails for the intimate apparel company Bare Necessities.



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DIGITAL DESIGNback

GRAPHIC DESIGN

My recent print design work includes catalogs, posters, brochures, retail signage and packaging. I use stock photography extensively and mix with my own photography when necessary. All work produced in Photoshop, Illustrator, InDesign.Types of industries: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.



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Main product catalog for Marky’s.



Packaging design variations for Xquisite chocolate brand.



Cover design of promotional brochure for MMMG Media.



Marky’s caviar training manual for sales team.



Banners designed for hanging in retail store. 3′ x 5′.



Annual Report design for TIAA-Cref



Poster for Marky’s retail store.



Studio product photography for Marky’s catalog and website.



Ad for event at Marky’s Panama.



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Seminole Tribe

For Seminole Tribe I created a new website, corporate brochures, ads, packaging for new orange juice product, packaging and promotion for their e-cig brand.

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Created ads for Seminole Tribe construction division.


Ad for Seminole Tribe construction division.



Promotional cards and landing page promoting concert for Seminole tribe and Hard Rock Casino.



Design for Seminole e-cigs brand.



Orange juice package design for Seminole Tribe



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TYPOGRAPHY

I love to design with typography!


PHOTOGRAPHY





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PHOTOGRAPHY

This is a small representation of my photography. During the last few years I had the opportunity to put my skills to use art directing a fashion shoot for a shapewear company. I also did a shoot for some ads and print collateral for Marky’s Gourmet, and did quite a bit of in-house product photography for their website. I also create photo montages and I’m quite skilled in retouching.



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CONTACT

jim@Fishengine.com

917.892.3611