Working as a digital designer/art director since 2003. Includes website design, marketing promotion, branding, email.
• Design concepts for websites + style guides.• Art direction/ Design for muti-channel marketing campaigns.• Designing for scalability and repurposing of creative.• Photography selection, retouching, compositing, art direction.• Designing in WordPress.• Managing website production.
Worked in print design/production for 15 years. Began integrating print/web 3 years ago.
• Art direction and design for catalogs, logos, brochures, posters, retail signage, packaging.• Extensive use of Photoshop – excellent comping and retouching skills.• Proven, systematic production management techniques.• Advanced skills in layout, typography and color usage.
It’s very natural for me to design holistically. I’ve worked in whole brand creation, as well as projects that require brand continuity.
• Solid understanding of brand development and adherence.• Creating style sheets, color palettes, templates.• Formatting design across mediums and devices.• Designing for scalability and repurposing of creative.• Contribute to copywriting and messaging style.• Developing visual narrative for brand story.