• Integrated Design
  • Art Direction
  • Responsive Design
  • Graphic Design

JIM SCHMIDT | Art Director | Designer

ENTER

DIGITAL DESIGN

Working as a digital designer/art director since 2003. Includes website design, marketing promotion, branding, email.
Design concepts for websites + style guides.
Art direction/ Design for muti-channel marketing campaigns.
Designing for scalability and repurposing of creative.
Photography selection, retouching, compositing, art direction.
Designing in WordPress.
Managing website production.

DIGITAL DESIGN

GRAPHIC DESIGN

Worked in print design/production for 15 years. Began integrating print/web 3 years ago.
Art direction and design for catalogs, logos, brochures, posters, retail signage, packaging.
Extensive use of Photoshop – excellent comping and retouching skills.
Proven, systematic production management techniques.
Advanced skills in layout, typography and color usage.

GRAPHIC DSIGN

BRANDING

It’s very natural for me to design holistically. I’ve worked in whole brand creation, as well as projects that require brand continuity.
Solid understanding of brand development and adherence.
Creating style sheets, color palettes, templates.
Formatting design across mediums and devices.
Designing for scalability and repurposing of creative.
Contribute to copywriting and messaging style.
Developing visual narrative for brand story.

BRANDING















SKILLSBRANDINGGRAPHIC DESIGN

Digital Design

DETAILS

Digital design projects include complete website design, ecommerce and responsive mobile friendly site design. Marketing promotion combining website media, email and print media. Extensive photographic selection, art direction, retouching.


Marky's Gourmet website, email, social media.
Amman & Whitney website design.
Max & Chloe homepage banner & email design.
Bare Necessities email design.
National Jewish Health website design.
Alice Goldsmith Ceramics website design.
Estee Lauder design and animation of advertising banners.
Website, logo design and photography for Your Contour shapewear.
Landing page designs for avon promotions.


SKILLSDIGITAL DESIGNBRANDING

GRAPHIC DESIGN

DETAILS

My recent print design work includes catalogs, posters, brochures, retail signage and packaging.I use stock photography extensively and mix with my own photography when necessary.
All work produced in Photoshop, Illustrator, Indesign.
Types of business: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.

Designed series of branded brochures for Seminole Tribe.
MMMG Media Group capabilities brochure design.
Logo and illustration for vehicle wrap company.
Poster designs + photograph for Mark'y caviar, Hacienda Guzman olive oil.
Poster design + photograph for Serrats tuna and Leonidas chocolate.
Chocolate box packaging designs.
Marky's Gourmet advertising art direction.
Co-branded Kiosk design for retail store.
Brand design for Sturgeon Aqua Farms - division of Marky's Gourmet.
Design for Marky's caviar training manual.
Annual report design for TIAA-Cref.

SKILLSGRAPHIC DESIGNDIGITAL DESIGN

BRANDING



I worked for Marky’s Gourmet as sole art director/designer for 2 years. My role was to create a new brand identity. This included everything print and digital – logo update, ecommerce website, marketing campaigns, email, catalogs, flyers, posters, packaging, retail signage.


Brand design elements: logo treatment, colors, fonts.
Brand design element: dot pattern in homepage header and throughout brand.
Brand design element: "word cloud" highlights gourmet food products.
Designed caviar training manual.
Marky's Gourmet branded product catalog.
Branded sales kit, folders with product inserts and business card design.
Shopping bag design with variations.
Caviar tin redesign.
Packaging design with tissue paper.
Uniform designs for retail store.
Cover design for caviar pamphlet.

PORTFOLIO

GRAPHIC DESIGNback

Digital Design

My recent print design work includes catalogs, posters, brochures, retail signage and packaging. I use stock photography extensively and mix with my own photography when necessary.
All work produced in Photoshop, Illustrator, Indesign.

Types of business: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.






Design and layout for HP banners and ad banners.



Design of emails using existing photography.



Design and produced banners for homepage and advertising.



Landing page and banner ad designs for skin care products.



Homepage banner designs for Marky’s Gourmet website.



Website redesign for Seminole tribe.



Design, client liaison and production management for corporate product website.



Design for group of corporate websites.



Design for holiday emails for the intimate apparel company Bare Necessities.



TOP


DIGITAL DESIGNback

GRAPHIC DESIGN

My recent print design work includes catalogs, posters, brochures, retail signage and packaging. I use stock photography extensively and mix with my own photography when necessary. All work produced in Photoshop, Illustrator, InDesign.Types of industries: Corporate, financial, cosmetics, fashion, gourmet food, entertainment.



TYPOGRAPHYPHOTOGRAPHY

Main product catalog for Marky’s.



Packaging design variations for Xquisite chocolate brand.



Cover design of promotional brochure for MMMG Media.



Marky’s caviar training manual for sales team.



Banners designed for hanging in retail store. 3′ x 5′.



Annual Report design for TIAA-Cref



Poster for Marky’s retail store.



Studio product photography for Marky’s catalog and website.



Ad for event at Marky’s Panama.



TOP




Seminole Tribe

For Seminole Tribe I created a new website, corporate brochures, ads, packaging for new orange juice product, packaging and promotion for their e-cig brand.

TOP

Created ads for Seminole Tribe construction division.


Ad for Seminole Tribe construction division.



Promotional cards and landing page promoting concert for Seminole tribe and Hard Rock Casino.



Design for Seminole e-cigs brand.



Orange juice package design for Seminole Tribe



TOP

DIGITAL DESIGNback

TYPOGRAPHY

I love to design with typography!


PHOTOGRAPHY





DIGITAL DESIGNback

PHOTOGRAPHY

I’ve been taking photographs since art school and designing with photography forever. The last few years I got the chance to put my skills to use art directing a fashion shoot for a shapewear company. Also I shot for some ads and did quite a bit in in-house studio for products and some marketing design. I also create photo montages and collage.



TYPOGRAPHY


SKILLSDIGITAL DESIGNGRAPHIC DESIGNBRANDING

PROFESSIONAL EXPERIENCE

INTEGRATED ART DIRECTOR / DESIGNER
Full time position ~ Miami 8/2012 – 4/2013

Marky’s Gourmet

• Created and produced all new print and digital media for company re-branding.
• Designed websites, email, posters, retail store graphics, catalogs, packaging, ads.
• Developed style guides for typography, colors, design elements.
• Art directed photography for promotions and studio product shots.

INTEGRATED ART DIRECTOR / DESIGNER
Freelance ~ Miami 8/2012 – 4/2013

Seminole Tribe|MMM Media Group |Max&Chloe |Your Contour
Art directed photography, designed websites, logos, social media graphics, packaging,
brochures, event promotions.

DIGITAL DESIGNER / ANIMATOR
Freelance 3/2006 – 5/2012

Multimedia Solutions
• Designed, selected photography and created templates for websites.
• Managed production workflow, delegated freelancers work, client liaison.

Estee Lauder
Designed interactive animated promotional banners derived from national print advertising

Cossette Communications
Designed websites, animated banners, landing pages.

Avon
Designed emails, landing pages, animated banners for home page.

Bare Necessities
Designed emails and promotional assets for website.

Other companies included: Wells Fargo Bank, NBA, Digital Fusion, Eye Blaster, Organic, Stein Rogan Partners, INC Design

SENIOR PRODUCTION DESIGNER
Full time position 2/2005 – 2/2006

FEDEXKinkos
Production lead for one of FEDEXKinko’s busiest Manhattan stores. Responible for printing (including oversized), laminating, cutting, binding, customer liaison.

PRINT AND WEB DESIGNER
Freelance ~ 6/2000 – 1/2004

Triumph Learning
Design, production for marketing materials

Columbia House catalog layout and production

National Kidney Foundation production for marketing materials

Rodale Press /design and production for sales promotion event

Leading Hotels of The World / catalog production

Urban Archeology website production/updating content using Image Ready and Acrobat

Avrett Free Ginsburg produced series of banner ads in Flash for The Yellow Pages

Victoria’s Secret web site administration and production.

Young & Rubicam Formatted/produced mechanicals for large scale ad campaigns.

McMillan McGraw Hill – Sweets Group Designed catalogs including photo stylization and retouching final art. Produced final mechanicals, checked film and blueprints, client liaison.

Salomon Smith Barney Systemized process for monthly website content updates from portfolio managers: importing charts, formatting, editing, proofreading content.

PRODUCTION ARTIST/ASSISTANT AD
Full time position ~ 1/1999 – 3/2000
Clinique
Produced dosier: internal standards for worldwide branded advertising. Worked with CD
and designers to produce advertising, POP, and packaging.

GRAPHIC DESIGNER/PRODUCTION ARTIST
Freelance 1991– 12/1998

TBWA Chiat Day / Production artist / Prepared mechanicals, digital artwork, comps.
TIAA-CREF Designed and produced 1995 Annual Report and newsletters.
Ogilvy & Mather Direct Production artist / Worked with designers in development of ads, brochures, and logos.
POLO/Ralph Lauren / Production artist / Produced mechanicals for advertising campaign and packaging.

Other companies include: Hewson Design, Straightline International, Mahar Adjmi,
Met Life, NYU, Muldoon Direct, Hershey Communications, Pluzynski & Associates

PRODUCTION ARTIST
Full time position ~ 1989 – 1991
Lord & Taylor
Produced mechanicals for fashion catalogs, gift catalogs and sales promotion material for jewelry and fragrance products.

PRODUCTION ARTIST
Full time position 1986 – 1988
Doremus & Company Advertising/Public relations
Assisted in design and produced mechanicals for annual reports, brochures and corporate ID, collateral. All work for financial services clients such as E.F. Hutton, Morgan Stanley, UBS.

ART DIRECTOR /DESIGNER
Full time position 1985 – 1986
Barnes & Noble
Designed direct response ads, brochures, window displays/signage for store windows.

Education School of Visual Arts • BFA Graphic Design/Advertising

Software Photoshop • Illustrator • Flash • Dreamweaver / WordPress-CSS • Basecamp • Constant Contact


CONTACT

jim@Fishengine.com

917.892.3611